PRIME International

Hired by PRIME to overhaul their design and communications, I helped the charity move from a reliance on Microsoft Word templates and clip art to a confident, cohesive brand with a strong identity in the medical mission field.

I began by redesigning the logo and creating a clear set of brand guidelines, which I then applied across the website, presentations, email communications, annual reports, printed materials and social media. This gave PRIME a more professional and consistent presence across every touchpoint.

I also developed a distinct mini-brand for their annual Global Conferences, creating event visuals and communications that supported well-attended international gatherings of medical practitioners.

Brand / Print / Digital / Conference / Social